Archive for the ‘Copywriting’ Category:
Links: Google AdWords, Landing Pages, Keywords
Mastering Google AdWords in 3 Easy Steps. [From: Early to Rise] If you haven’t used Google Adwords yet, this article from Early to Rise is a must-read before starting.
There are more than 387,000 Google AdWords advertisers, and new people are jumping on the program in droves. I think it’s fair to say that most of them are unsuccessful - meaning they end up spending more on their Google AdWords than they generate in sales.
Rev Up Your Sales With a Google AdWords Campaign. [From: Early to Rise] This is the perfect companion to the article above. Traffic > Offer > Conversion.
If you make your visitors work too hard to find what they’re looking for, you’ll lose them.
Create unique landing pages specific to each Ad Group. The more relevant your landing pages are to your ad text, the better your conversions will be - whether they be sign-ups, leads, or sales.
Keyword Research for Bloggers: A Comprehensive Guide. [From: Copyblogger] Although you may not do much blogging, keywords are crucial to your online marketing regardless.
Keyword research, at its essence, is market research. It tells you what people are interested in, and in what relative numbers. Better yet, it reveals the actual language people are using when they think about those topics, which provides you with insight on how to converse with them via your blog.
Write Headlines That Grab Your Reader—7 Resources
Headline writing can be a bit of a mystery but it is a good skill to develop. As a coach, your primary activity probably isn’t writing. Still, a small investment in time can yield a good reward in terms of getting readers interested in your message on your blog, web pages, newsletters and offline promotional materials. Here are 7 resources that show you how to write effective headlines. Read more »
Are These 7 Writing Mistakes Ruining Your Credibility?
You don’t need to be a writing genius to get your point across. But there are certain mistakes that instantly get you points off in the mind of your reader and undermine your credibility as an authority. These are simple things that we all know but somehow still mix up occasionally. Here are 7 common mistakes in word-use to be aware of. Read more »
Blog Writing For People that Hate Writing—6 Tips
A confession: I don’t enjoy writing. For me, the process is ugly, inefficient and difficult. I often face writer’s block and can’t get started in the first place. Sometimes I manage to start, then end up hating everything I write. Sometimes I write something, revise it for hours and then ultimately chuck it. I have learned a few things that have made writing easier though.
Make Money Recommending Books from Amazon.com
If you publish a website, blog or email newsletter list, you may find yourself recommending a book to your readers, many times by directing readers to Amazon.com. Did you know that you can get a commission for books purchased from Amazon as a result of your recommendation? Read more »
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