CoachStrategies

Links: Google AdWords, Landing Pages, Keywords

Mastering Google AdWords in 3 Easy Steps. [From: Early to Rise] If you haven’t used Google Adwords yet, this article from Early to Rise is a must-read before starting.

There are more than 387,000 Google AdWords advertisers, and new people are jumping on the program in droves. I think it’s fair to say that most of them are unsuccessful - meaning they end up spending more on their Google AdWords than they generate in sales.

Rev Up Your Sales With a Google AdWords Campaign. [From: Early to Rise] This is the perfect companion to the article above. Traffic > Offer > Conversion.

If you make your visitors work too hard to find what they’re looking for, you’ll lose them.

Create unique landing pages specific to each Ad Group. The more relevant your landing pages are to your ad text, the better your conversions will be - whether they be sign-ups, leads, or sales.

Keyword Research for Bloggers: A Comprehensive Guide. [From: Copyblogger] Although you may not do much blogging, keywords are crucial to your online marketing regardless.

Keyword research, at its essence, is market research. It tells you what people are interested in, and in what relative numbers. Better yet, it reveals the actual language people are using when they think about those topics, which provides you with insight on how to converse with them via your blog.