CoachStrategies

The Power of Numbers

I’ve been reading Michael Gerber’s book, The E-Myth Revisited and have picked up many good ideas. There is a particular quote I wanted to share with you:

Because without the numbers you can’t possibly know where you are, let alone where you’re going. With the numbers, your business will take on a totally new meaning. It will come alive with possibilities.

I’ve written before about how important measurement is when it comes to your website. It is absolutely crucial which is why I’ll continue to write about it.

I still find that the majority of people don’t have the slightest idea how their web site is performing. No idea of incoming traffic, no idea of returning traffic, no idea of how many sites link to their site and only a faint idea of how many actual leads or sales the site is producing.

If you don’t have numbers, how do you know that you’re investing wisely in your web strategy? How do you know if site updates are helping or hurting you?

You can sign up for Google Analytics for free. If you don’t like Google, you can sign up at http://www.statcounter.com/ for free. Both work in a similar fashion and both are quick and easy to use. You’ll never regret the 10 minutes it will take you to register and start tracking your sites.