CoachStrategies

Warning: Social Media is Dangerous

Ok. The headline is a bit dramatic. But it is also true.

Using social media to build relationships can be a powerful way to extend the reach of your message. It allows you to identify people receptive to your message, provides a way to connect with them, provides a way to establish and maintain a relationship. It also allows others to quickly and publicly sing your praises when you have done good for them.

The same things that make it powerful in a positive way also make it powerful in a negative way.

If people get the impression that you are only interested in selling to them, that you have taken advantage of them, that you are not reputable or if people form any other kind of negative impression about you, it is easy for them to communicate this to others on a public stage. And bad news can travel quickly.

When you use social media, approach it with an informal mindset. Focus on building relationships, not on selling.