CoachStrategies

Services

Online Strategy Consulting

I help coaches build an online identity and a strategy to use that identity to connect to people on the web, build a brand, get their message to more people, build trust and grow their coaching practice.

My areas of expertise encompass a number of disciplines:

• Search Engine Submission. Submitting your site to Google, MSN, Yahoo and possibly other search engines and directories.
• Web Analytics. Gathering information to understand how people are finding and using your site.
• Email List Hosting. Choosing the right email list hosting, setting up your account, integrating with your site.
• Search Engine Marketing. Getting listed on the major search engines, get quality traffic from qualified keywords and phrases, getting linked to from other related sites.
• Paid Marketing. Initiating and managing Pay-per-click campaigns, affiliate programs, buying advertisements on related sites, using services like CraigsList.
• Using Social Media. Publishing a blog or podcast. Finding the right blogs and forums on other sites to post to. Using social networks and professional networks like Facebook, LinkedIn and Ning to extend your online reach.
• Email Marketing. Building a subscriber list and use it to increase traffic to your site and generate leads and sales.
• Product Launches. Rolling out new products, promoting them on and offline, using them to build your email list.
• Branding. Designing your logo, developing an effective tagline, picking the right colors for your identity, picking the right domain.
• Web Development. Designing, developing, programming, database programming, content implementation and search engine optimization.
• Hosting. Domain name and web hosting.

No matter what you need, the process is the same:

• Orientation. We talk and get on the same page regarding where you are currently and where you would like to be.
• Planning. We work together to define measurable goals. I develop a strategy to help you achieve those goals.
• Execution. I help you implement the strategy through a variety of disciplines.
• Management. We measure results and keep cycling through this process to meet existing and new goals as needed.

When I help you put a solid online strategy in place, you’ll enjoy the following:

• Enhanced Image. Your website reinforces your image as a professional.
• Greater Reach. You’re investing in a platform that anybody, anywhere in the world can access at any time, greatly expanding the possible audience for your message.
• Increased Authority. When you have a web site and you publish information, you become an authority. You build trust with your audience.
• More Business Opportunities. A larger audience that trusts you as an authority leads to more clients. It also leads to more opportunities to work with others in your field, further extending the reach of your message.
• Ability to Sell More. When you publish information online, it is fair to occasionally ask for information in return. Use your online presence to build your email subscriber list and you have permission to sell to them in the future. As you develop programs, services and products, you can continue to leverage your online presence to sell.
• Breathing Room. Now you have a trusted partner to guide you efficiently through the process of using the web to promote your business. This leaves you with more time for coaching and offline relationship building.

To find out how I can make a difference for you, please contact me. There is no charge for the initial consultation and no obligation.